A 32-year old Jain bakery owner was arrested in the Indian state of Tamil Nadu yesterday, for a blatantly Islamophobic advertisement, Gulf News reported.

Allegedly, the Chennai-based man was selling his products with the words, “made by Jains on orders, no Muslim staff”, on the contact card for the bakery. A photo of the card was also forwarded to WhatsApp groups.

The advertisement went viral on Twitter and sparked outrage, with people saying it was unnecessary to mention the words “no Muslim staff”.

On Sunday, a complaint was lodged against him saying the words depicted Muslims in a bad light and Mambalam police registered a case.

According to a PTI report, police said, the owner of the bakery "Jains Bakeries and Confectionaries" was taken into custody after the advertisement went viral causing outrage. They arrested him based on a complaint that says he spread "misinformation about Muslims," and tried to create communal tension.

While most tweeps urged people to stop spreading communal disharmony and Islamophobia, some wondered why the man was arrested.