PM wants cinema industry revived

Premier issues directives to prepare roadmap at earliest

By: News Desk      Published: 11:10 PM, 18 Sep, 2020
PM wants cinema industry revived

Prime Minister Imran Khan Friday chaired a meeting on revival of the local cinema industry so that people could be provided with quality entertainment as well as national culture, heritage and civilisation could be promoted.

Federal ministers Shibli Faraz and Hammad Azhar, PM aides Asim Salim Bajwa, Dr Shehbaz Gill and Zulfiqar Bukhari, and senior officials of departments concerned participated in the moot.

The meeting identified the challenges and deliberated upon the proposals to put the industry on the recovery track. The prime minister highlighted the importance of the cinema industry for upholding tradition, projecting Pakistani norms and preserving cultural heritage.

Keeping the youth aware of the national norms and culture is a priority of the government and revival of cinema industry is a must for the purpose, the PM said, stressing the need for stepping up efforts for its revival.

The decline of the local cinema industry has let foreigners capture the local market, leaving the youth with having no choice to but to rely on foreign stuff. He issued directives to the department concerned and stakeholders to prepare a roadmap for reviving the industry at the earliest.

In a tweet, PM Special Assistant on Information and Broadcasting Asim Saleem Bajwa said that the PM-chaired meeting approved measures to revive the industry and promote cultural and societal values as well as providing quality entertainment to the people.