Google to stop pairing ads with climate change misinformation
The new policy for Google advertisers, publishers and YouTube creators will prohibit the platforms from helping people make money from content that "contradicts well-established scientific consensus around the existence and causes of climate change."
That includes online content referring to climate change as a hoax or a scam, or denying the world's temperature is rising and that human activity is contributing to the problem, Google said in a post.
"And publishers and creators don’t want ads promoting these claims to appear on their pages or videos."
Social networking colossus Facebook, which is Google's biggest competitor in the digital advertising market, touts efforts to curb climate misinformation at its platform but has no such ad ban in place.
Social media platforms are regularly accused of promoting content that provokes strong emotional responses in order to keep users engaged so the platforms can make more money made from ads, even if the content can cause harm.