X adds new features to streamline users engagement

X has announced some new updates designed to streamline engagement in the app, while it’s also facing something of a revolt from one popular X community over its latest algorithm changes. 

First off, X has announced an update to its notifications tab, with users on iOS and the web now able to access a new “Priority” tab, which will highlight interactions with mutual follows, and when big accounts engage with your posts.

That’ll make it easier to stay across all of the most important interactions in the app, with the “Priority” tab essentially taking the place of the “Verified” mention listing (according to X, most of its active users are now verified, so this is no longer a valuable filter for interactions). 

So now, the most active users on X will have a streamlined connection display, which could make it easier to keep across all of the key engagements. It’s probably only useful for those who are getting hundreds of notifications per day, but X says that this has been a highly requested update for “power” users, so it could be of value in your process.

As you can see in the above example, you’ll also now be able to see media previews within the notifications stream.

On another front, X is also rolling out an update to cashtags, which will give you more active asset listings to choose from when entering a $cashtag, and will enable users to tap through on the tag to get real-time price info and mentions.

X/Twitter has actually added expanded cashtag info like this several times, via a partnership with eToro in 2023, and via TradingView in 2022.

This updated version adds more info, and could eventually be part of a broader plan to enable asset trading on the platform, once XMoney is activated.

So, two handy new updates for specific X communities, though one community that would benefit from the second update in particular has been none-to-pleased with X’s head of product Nikita Bier of late.

Last week, Bier angered the crypto community (CT) on X by revealing that X’s algorithm essentially penalizes the reach of many of the posts that crypto fans share in the app.

Bier has since deleted the above reply, but as you can see, Bier explains here that replying to hundreds of posts each day actually does nothing to help your growth in the app, which had been a myth circulating within crypto communities.