Spotify counters Apple with podcast subscriptions
Spotify unveiled plans Tuesday for podcast subscriptions, countering a similar initiative from Apple but offering a better deal than its US rival by allowing creators to keep all revenue for a limited time.
The updated podcast platform for the United States, set to expand internationally in coming months, lets podcasters make episodes available only to subscribers.
Taking advantage of the tool will cost podcasters nothing for the next two years, meaning they get all subscription revenue, Spotify said in a post.
"Our aim is to help podcasters maximize their subscription audiences and grow them from their existing listener bases," Swedish-based Spotify said.
Podcasters will receive 70 percent of subscription revenue in the first year, with Apple keeping the rest as a commission.
Once a subscriber has been subscribed for a year, the share for creators will rise to 85 percent, they added.
Spotify said that its subscription platform is kicking off with a dozen creators along with a collaboration with non-profit media organization National Public Radio.