Lux Style Awards has landed itself in troubled waters for not nominating any women this year in their music category. 

Meesha Shafi was the first female singer who raised her voice and now Coke Studio sensation Momina Mustehsan termed it as the ‘systemic inequalities’ that needs to be addressed.

Momina commented, “LSA holds value and respect of Pakistanis for being the longest running event extending nods to the arts and artists, despite Lux not being an arts/music/film/entertainment entity but rather a multinational company’s soap brand’s marketing event — which is a separate conversation altogether.”

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The Lux Styles Award excluding women category was like to “exclude an entire gender when setting out to acknowledge an entire industry — omitting female contributors even from the 80+ music works they did nominate in haphazard distribution — and that is exactly what the problem is when we take responsibility for extending nods on behalf of people, we owe it to be intentional, responsible, inclusive and fair to all.”

“By completely ignoring every female contributor in music, we are depriving 110 million women of the representation and inspiration they truly deserve to see and be. Coming from a female centric company like Unilever Pakistan that has made commendable efforts towards Gender Equality within their company by having strong female presence across their workforce and especially at executive positions — it doesn’t sit right,” she said. 

Momina also demanded the Lux Style Awards do better and that they must not put Pakistani women in music on mute.

https://twitter.com/MominaMustehsan/status/1581358516732055552

Other powerful female voices including Maria Unera, Zeb Bangash, Rachel Viccaji, Natasha Noorani and Risham Faiz Bhutta, Eva B, Rutaba Yaqub, Natasha Baig and Nimra Rafiq reposted on their Instagram stories in a show of solidarity to shame the Lux Style Award.

Pertinent to note that music nominations at Lux Style Awards have four categories include song, singer, most streamed and best live performance and only male artists are on this year’s list.